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Your Music or Your Life

Established in 2006, YMYL's iconic unisex shoulder holster - an homage to 1930's motorcycle cops of Noir films and literature -  offers a sartorially sharp and classic means of carrying your smartphone, cards, passport and keys. Ergonomically designed to sit discreetly under a slim jacket, only a sound frisking will detect it.

Broadening the parameters of portability with a modern-vintage sensibility, YMYL designs accessories and objects that imbue the new with prodigious doses of the old and curious.

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